All good things come in threes examples9/22/2023 ![]() ![]() However, it’s not just about what you show with your video. Video manages expectations, allowing consumers to experience the product and gain a clear picture of what it would be like to own or use it. With the power of video, we can almost touch it. Video allows consumers to see the product up front - its size, colour, what it looks and feels like. Why do we love video when we’re making purchase decisions?īecause we hate disappointment. Market research firm Mintel found 86% of Brits (almost 9 out of 10 shoppers) are using Amazon, while as many as 15 million people in the UK are now signed up to Prime. ![]() You can eliminate this by advertising and driving traffic to a trusted third-party website like the mighty Amazon - especially if you have a brand that’s not well known yet. However, consumers usually have reservations about buying from sites they don’t know and can be too cautious to seal the deal. So, how can brands combine the two?įacebook adverts are a tried-and-tested way to drive traffic to a site. According to HubSpot, an astonishing 72% of customers would rather learn about a product or service by way of video.Īlongside this, over the past decade, we’ve witnessed how social media has played an explosive part in the evolution of online shopping. Unless you’ve been living under a rock, you’ll know by now the most effective way to engage your audience is with video. However, getting the right recipe to drive sales from your video content isn’t always as easy. Social media and video content go together like macaroni and cheese. ![]()
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